ADVANTAGES
- The behavior and the academic results improves
- Students work more and voluntarily. Besides, the objectives and structure of the classes is more clear usually.
- When we design the game, we are working an adequate feedback
- Objectives and structure of the classes, usually, is more clear
- Managerial Insights. When your employees are participating in a gamified learning experience, managers can observe how often sales reps are playing and how successful they are. You can quickly identify those who are struggling and not advancing at the expected pace, those who aren’t playing at all, and those who are excelling at it. This enables managers to know where to spend their time in helping some while appreciating experts. These insights would be difficult to observe with sales reps using self-help guidebooks.
- Rewards. The only thing sales reps might like more than a good competition is a valued reward. A key ingredient of any game is a reward — not only for finishing or winning, but also for achieving higher levels and making progress.
- Competitive. Is there a more competitive role in the workforce than sales? Draw on your sales reps’ natural competitive instincts and peer pressure to drive accountability, and reward the right behaviors.
DISADVANTAGES
- Lack of Strategic Connection. You need to examine your objectives and decide if it makes sense to gamify the activity. Hopefully, the training program was relevant to your sales reps’ jobs and can be easily connected to your overall strategic goals and objectives. (If not, then you’ve got bigger issues.) If you can’t make those connections, then don’t bother with gamification and go back to the drawing board. Sales people are smart, and they will see through it and quit playing.
- Frequency. Like anything, if you overdo it, then you defeat the purpose of the exercise. You don’t want the game to take over your sales reps’ activities and priorities. It shouldn’t be in their face distracting them away from their job. You don’t want a sales rep to fall behind because you’ve tasked them with playing a game too often or for too long.